Friday, May 3, 2013

The proof is in the pudding

There is an unseen divide in the motion graphics industry... well not really a divide so much as a clash of ideals. There are many forms of art and design but the water has muddied as to which is which. I say they are all part of the same ecosystem. Real "motion graphics" also known to the more seasoned as animation requires years of expertise. It also employs varied artistic ability and a true collaboration of styles. The proof is in the pudding. Here is pre-viz art from one of the most successful animated films of all time.

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